Link building has always been an essential part of an SEO strategy but today acquiring high-quality links is becoming a lot more difficult, expensive, and incredibly time-consuming. Earlier, people could get results much quickly without putting in the effort.
But with time, search engines have made many changes to their algorithms in order to ensure their users get the most relevant results to their search queries. This is the reason what worked earlier may not be as effective as before.
10 Effective Link Building Strategies
The most crucial point to be kept in mind is to write relevant content and ensure you can get high-quality links. It is about having patience as well as skills to be able to do so.
Here are the 10 link building strategies that can bring you success in 2021
1. Focus on getting other websites to link to yours
If you produce great content, then people will want to link to your website their own. These are called Editorial Links. These are organic and not requested but given by other website owners. Due to this reason, these are quite valuable and sought out links.
As a new business, you will have to approach others and request them to link to your website. But you need to keep creating good content and market it well so that more people consider linking to your website on their own.
The more natural editorial links you get, the better it is for you. This is the most effective way to get links.
2. Make the most out of Guest Blogging
With Guest Blogging, you can drive more traffic to your website. You should make sure to create compelling content that makes your readers want to share it on different social media platforms.
This will help to attract more links to your website. Search for the popular blog topics and what your target audience needs. Once you complete your research, write a blog that should focus on providing answers or solutions to their needs. Lastly, pitch your blogs to relevant websites.
Remember that search engines penalize low-quality links and irrelevant links
3. Find Broken Links
Find broken links on the websites on your competitors. Then, you can get in touch with those who had linked with that broken link to instead link to your existing content.
Or, you could create new content similar to it. This is usually a great and quick way to get a lot of links, particularly if the dead link had a large number of domains referring to it.
This means you should keep track of broken links on your website by redirecting those pages to another relevant page. Otherwise, you could fix the broken page. This way, you can ensure your competitors don’t get the opportunity to steal your links.
4. Keep track on competitors link building activities
By checking what your competitors are doing, you can get an idea of what is working and what is not. This is quite effective in ensuring that you put more effort into strategies that are relevant to your particular industry.
Not only that, but you should also focus on making yourself better than your competition. You will need to show how you are better as an alternative to your competitors.
This way, you can get links from those who had earlier linked to your competitors.
5. Focus on Social Media
When you go on social media, you get access to an easy yet effective way to put your message across to your target audience.
It can also help you to build engagement with other marketers and create a base for your link building activities.
6. Reach out to those who mention your business
If you find someone has not linked to your website but has mentioned your business, then you can contact them to consider linking. This is an easy source of getting backlinks as they are already aware of you.
Most of them are ready to link to you if you get in touch with them and ask them to link to your website.
7. Create and post Infographics
People are generally more attracted to images than just text. Infographics can be a great way to get more links rather than simply posting content on your website or social media sites.
Though no one can deny the importance of a well-created content, infographics are great at attracting the much-required links to your website.
8. Put out case studies and research work
Content backed up by solid facts will surely fetch lots of backlinks. If you can write about your past experiences in the form of case studies or publish original research work, then it can be quite helpful in establishing your expertise in your field.
The key is to bring out authentic and new points based on your actual experiences and research. If you can do so, this builds credibility and can bring links.
9. Build your business brand
However much effort you put to gather links, you will get success if you can build your brand. First, you need to create quality content to attract links to particular content. But you need to also focus on building your brand. Doing so will be useful in getting links on a long term basis.
This means you have to focus on creating a reputation for yourself. This is not just for link building but also is required for success in your business.
10. Monitor your backlinks
While you should work on getting new backlinks, you have to keep an eye on your existing links. This will help you to track the strategies that work and where you need to focus on improving.
If you see some backlinks have got deleted, then you should avoid those websites. Instead, focus your attention on websites that have proven to provide excellent results.
Link Building is a long term process that requires regular monitoring and effort. Like most SEO strategies, you need to find what works for you and work on improving yourself.
Also, know that you can’t just rely on link building and need to focus on other SEO activities.