Recently, a group of the most creative SEOs on the web were asked about the best SEO hacks that a business can use to generate more traffic to their online marketing campaigns. They were also asked to share the strategies that have worked for their own campaigns and how they implemented them.
The following are some of the sure fire hacks that you can lift your online marketing campaigns from scratch to the top and place you at the same level as the established SEO companies.
1. Follow in the footsteps of successful SEOs.
One of the best things about the internet is that you can easily learn from the successes or mistakes of others. Just by looking at what the gurus are doing, you can come up with a perfect strategy to optimize your own campaigns.
The problem with most online marketers, however, is that they are hell bed on reinventing the wheel. If you ask anyone who has been doing SE0 for long, they will tell you that it is a waste of time trying to do that Instead of that, you can easily follow in the footsteps of successful online marketers because they always leave a trail. You only need to reverse engineer an existing content
2. Focus on the less competitive keywords.
Successful online marketing is largely dependent on the relevance and quality of content. If you keep focusing on keywords that have a lot of competition, it might take you too long to make it to the top pages in the search engines.
The trick here is to focus on less competitive keywords and develop content around them. You also can use trending news and events in your niche to create content that is fresh and timely.
At the end of the day, you want to tap into the searches that use keywords that are quite different from what every marketer is using o their websites.
3. Make use of long tail keywords.
It is not easy to rank a website highly while using keywords that are short and largely popular in the search engines. On the other hand, you can get lots of traffic if you know how to correctly use long tail keywords.
The best bit is that developing such keywords is not a difficult task as many people believe. For instance, you might add a few details to the phrases such as the location of your business or the date of the event. For people with fewer resources, such phrases are a perfect way to get the traffic that large companies often ignore.
It also is helpful because you end up getting traffic that is more targeted.
4. Leverage on the popularity of the latest events and news.
You can easily rank high for popular phrases if you work in an industry that offers national, international, or even local updates on a regular basis. You can easily leverage on the popularity of the news and events websites by adding articles that are rich in keywords that point towards the events.
You may also consider asking for links to these sites so that the millions of readers who visit them every day can also click through to your site If you do this, you will end up getting lots of traffic that most of your competitors may not even have thought of.
5. Do not ignore the importance of images and videos.
Images and videos are increasingly becoming popular. They, therefore, are the best formats that you can use to presell a website and popularize your marketing campaigns. When used on social media, videos and images often encourage more likes and shares on posts thus making your campaign more popular.
Imagine what would happen if you regularly upload videos that go viral. The millions of people who watch them will want to visit your website and see what else you are offering. Asa result, you get lots of traffic that you did not even have to work too hard for
6. Leverage digital PR opportunities.
If you can collaborate with your clients more, you will find it easy to leverage digital PR opportunities. If you can create opportunities for media attention through public relations, you will be on the right track to get lots of traffic to your campaigns.
The media is always eager to spread information that they get through PR and therefore, they will do the bulk of the work for you by popularizing your campaigns.
7. Have you considered ego baiting?
This simply refers to the process of boosting the ego of site owners with the purpose of getting a backlink from them. There are many ways through which you can do this For instance, if you can come up with a list of top 20 (or any other number) websites or blogs and place them at the top then publish it on your blog, they will be willing to grant you the favor to link back to your site You only need to write an enticing description of their website as well as their services and everything else will fall in place.
8. Get rid of all hidden spam links.
If you do not regularly check your website and update its plugins as required, chances are that there will be spam links that you do not even know about. Updating your site can help you to detect and delete these links.
The main undoing of keeping such links is that they affect the reputation of your site For instance, they may not even relate to the services that you offer, and they may be offensive to the people who click on them. In the end, they will limit the traffic that you get on your website.
As you can see, succeeding with SEO can be an easy task if you know how to use the best hacks to popularize a website. If you have been struggling with your online marketing campaigns, it is time to make the right decisions by implementing some of these hacks and see how your fortunes will change in almost no time.
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