How Do Search Engines Work?

how search engines work guideMany people question how the search engine works? There are three ways on how the search engine works. The first-way search engine works would be through crawling the Internet to find new pages or websites.

The second way would be through putting content in a giant index or database and finally ranking for various reasons.

There is no denying that the search engine is essential for websites, in this article we will talk about the three primary processes which will allow you to understand how the search engine operates

Crawling: How does it crawl up?

The way the search engine discovers new content would be through crawlers or also known as spiders to find them. The spiders or crawlers will visit websites very quickly, allowing them to discover sites and pages regularly.

Most of the time, crawlers will visit popular websites that are known to create new content regularly. The crawlers will not be as frequent with checking up on unknown sites.

One of the ways to get your unknown website to be recognized would be to link your website onto a popular website, and this will allow your content to get discovered more quickly.

If you create a sitemap, you will have a much better chance of getting recognized by the crawlers.

If you have a great site map, you will most of the time link to every page on your site. If you sign up for the Google Console account, you will have a better chance of seeing more than one page that Google has crawled in the past.

You will have the ability to see any errors which might have taken place with crawling. If you are having issues with this technique, make sure you have a look at your navigation structure. Also, check out the redirected loops and server errors.

Indexing: Reading and storing website information

When crawlers are done searching for new pages and content, they will store the data in something called an index.

Think of the index as a vast database, that holds all the webpages on the Internet that search engine has found. Search engine tends to collect content from their index when a search has been done for a specific keyword.

The job of crawlers would be to see all the websites related to the query and present it. Keep in mind, the pages displayed would be public. Make sure your pages are public if you want to be found by crawlers, a significant part to remember. Also, make sure you cut out any pages which are of use, such as tags and category pages.

Ranking: How does search engine ranking work?

Now we get to the fun part, let’s talk about how ranking works in search engine. The search engine will use an algorithm allowing them to analyze websites and will decide how to rank them when queries have been made.

Algorithms give websites scores, based on the vigorous assessment, and they will determine what web will rank the highest and which one will rank on the lower end.

The excellent news would be that the search engine algorithms are actively changing, which allows them to get better at ranking websites. One thing search engines never seem to overlook is excellent content.

If you have sub-par content on your website, then chances of you ranking high will be slim to none. Make sure you are producing great content regularly, allowing you to get recognized by the search engine.

Higher ranks: tips on ranking high

The main thing to remember when ranking high up in the search engine would be to produce valuable content which users enjoy. Besides creating backlinks, you need to make sure you have a well-sought content.

You also need to take a close look at the top ranking websites in your niche; make sure you are trying to one-up them always. Known as the skyscraper technique, your goal would be to write an article on the same topic but with one extra tip or more words.

This will allow you to rank higher, also making sure you are creating backlinks on your competitions page will give you that much more advantage.

10 Tips to improve your website’s SEO ranking

  1. Increase Your Page Load Speed.
  2. Content is Critical: Start Blogging.
  3. Make Sure Your Site is Readable.
  4. Make Your Site a Multimedia Experience.
  5. Use Infographics.
  6. Use Keywords.
  7. Write Engaging Page Titles and Meta Descriptions.
  8. Create XML & HTML sitemap for better crawling
  9. Provide Accurate Contact Information.
  10. Set Up a Google Business Page

Final verdict

Understanding how the search engine works is fundamental, you need to understand how the search engine works before you can rank higher. It’s the same analogy as driving a car, and you need to know how to put your car in drive or first gear before you can take it on the freeway.

Need More Info?

We’ve pieced together an in-depth article explaining further about the search engines and the science behind the ranking algorithm.

Discover the science behind search engines ranking algorithm

 

Join 5,000 Readers
AND GET OUR LATEST DIGITAL MARKTING HINTS & TIPS STRAIGHT TO YOUR INBOX

SUBSCRIBE 
Your information will never be shared
close-link