Every time the digital marketing topic comes into a discussion, always, there is a question regarding PPC vs SEO. Fine, what advantages and disadvantages do both have? Moreover, which is better for your business?
Generally, the use of PPC results in incurring costs but has the ability of recording immediate results. However, SEO is absolutely free but before bringing results, it takes some time. So it simplifies a simple trade, time for money.
Well, the reality is there is more behind the scenes that you may not expect. But it should not worry you since in this article there is a clear clarification. So, continue reading to digest the truth and decide which strategy to employ in your business.
SEO Advantages and Disadvantages
Search Engine Optimization popularity is growing immensely, mostly with startups. No one wants to have none optimized website since when it’s optimized, it ranks high and in their mind, it’s absolutely free.
If you have been operating a business for a period, you must be knowing time is money. Some just take this as a phrase, but it’s true.
Thus, let’s discuss various SEO Pros & Cons to make you understand it better as you start dealing with it.
What are the Advantages of SEO?
Let us find out what makes the pros of SEO and why businesses, big and small should look to implement an SEO strategy.
When your keywords are visible in search engines, your business appears at the top of search results. This draws attention to potential customers the same way as when you advertise, thus, driving brand awareness.
SEO creates website traffic which offers you unique opportunities to create your business awareness and educate users on the reason they should buy your products or services.
High traffic results in high conversion thus raising the sales to higher ranks thus expanding your business to give a strong challenge to the competitors.
When your business is visible in front pages of search engine results, it creates a positive impact on your brand.
Many consumers trust many businesses that are top-ranked in search engine results. Due to this, they will prefer purchasing from your business if it’s ranking well thus making your brand to be more authoritative.
4. Return On Investment (ROI)
Traffic from the organic search engine can provide a relatively improved return on investment compared to traditional methods of paid media.
5. Credibility and Trust
When your site is having a return in organic results, it influences the credibility of your services to your audience. Many users trust organic results compared to ads. Thus, when your business is visible, it’s easily trusted thus making it gain credibility.
SEO is neither easy or cheap, however, it’s cost-effective when compared to other strategies of marketing for creating traffic to your website and brand awareness.
Contrary to paid search marketing, organic traffic doesn’t dry up immediately after payments have been stopped.
Thus, having organic traffic is advantageous since even after spending in marketing has been cut, it can sustain the business for a long duration.
What are the Disadvantages of SEO?
It’s not always rainbows and sunshine though, SEO also has some cons. Discussed below are some of the SEO cons.
1. Delayed Results
SEO doesn’t offer immediate results. It may take almost a year before recording amazing results. If you need fast and immediate results, consider going for a paid search.
2. Content Creation
Without content, you can’t rank your website. One of the biggest hurdles people and businesses face is creating content, and when I mean content I mean high quality and engaging content that your audience is going to love and share helping you to build high-quality backlinks.
PPC Advantages and Disadvantages
The other side is Pay-Per-Click (PPC). Some of the SEO practitioners refer it to be less efficient as well as more costing compared to SEO.
However, this blame is not true as claimed. The reality is that PPC can be an efficient and effective form of website promotion if you’re selling products or have an eCommerce store.
What are the Advantages of PPC?
Let’s discover some real positives when it comes to pay-per-click advertising.
1. Contribute to Business Goals
It’s among the top reasons why marketers use PPC to advertise. It’s vital in achieving business goals.
The goals include brand exposure, creating website traffic, high conversion among others.
2. Trackable and Measurable
With these tools, you will witness compelling details like clicks, impressions as well as conversions.
In other words, PPC offers you a clear picture of your campaign performance which is contrary to many other marketing tactics.
3. You Are in Control
PPC provides you with the authority to control various options regarding how to reach the customers.
This includes keywords you would like to target and the level of restriction you would like to have.
Also, if offers budget flexibility, meaning you can also start small and make a choice on the budget you’re targeting to spend. Once you have witnessed positive results, you can immediately scale up.
4. Quick Entry
Regardless of how far you’re from your competitors, PPC marketing will help you get in touch with them without much struggle.
The results you get once within a short time after launching Adwords, SEO can take much time before achieving it.
It allows you to target a wide range of people even those who’re not aware of your business. You don’t only target your followers or customer list but a wide broad spectacular.
5. It’s Compatible With Other Marketing Methods
Content marketing has been so popular in the digital marketing space. The content Calendars and plans have become the business of the day in most organizations.
Due to the effort invested in ensuring unique and original content has been produced to boost the customer purchasing cycle, Adwords is the real deal that can direct visitors to your content thus improving Return On Investment.
6. PPC Remarketing
One of the best features of pay per click advertising is the ability to retarget your website visitors with tailored display ads. Whether your traffic comes from Search, Google Ads, or Social Media who can build up specific audiences enabling you to follow past website visitors around the internet and across social media in the hope of converting them into a lead or sale.
This PPC strategy is extremely powerful because it gives you another opportunity to get your message across and put new offers in front of your audience.
Here are 7 Google Ads Remarketing ideas you can use today.
What are the Disadvantages of PPC
Just like anything else, downsides can’t miss. PPC has some few cons which include:
1. Payment For Every Click
This is self-explanatory. In fact, you must pay for each and every click you get. So if the clicks are not guaranteeing your sales, you may end up incurring losses.
2. Growth Depends on Your Budget
Though scaling is easy, PPC relies on your budget. Meaning, if you’re targeting making more sales, you have also to pay more.
3. It’s Not Good For Brand Awareness
After paying for clicks, your focus is making quick sales. When the user has purchased once, you can easily retarget him.
However, even if they are purchasing from you, there are high possibilities that they have come from a different website through Adsense or may be affiliate links.( the websites they have built trust in).
I know you are wondering which you should use between SEO and PPC for your business? My answer here is, It depends.
If you’re looking forward to jump-starting your business with immediate traffic, Pay-Per-Click is the way to go. However, you need some training to get the best from PPC. But, if you lack time and resources to undergo training, you can hire a qualified and experienced professional to handle your PPC.
It’s worth noting when you turn off PPC, your traffic will stop.
In the case of Search Engine Optimization, it’s also highly important that you understand it may take time to have your website rank well in the SERPS and generate sufficient organic traffic.
Use SEO when you are not after quick results. However, long term SEO tactics will result in qualified leads. The other good thing with SEO, it offers long-lasting traffic even when you’re not paying for marketing.
However, both PPC and SEO are good marketing strategies. Thus, mixing them together to market your products and services can absolutely help grow your business, build brand authority in the market and enable your business to rank well on the search engine front pages.
PPC and SEO go together like MJ and the Bulls.