Discover the Magic behind the Search Engine Ranking Algorithm
Technology has evolved, information has diversified. Search engines like Google are here to quickly answer our endless questions on diverse subjects. Do you ask yourself why you search on a topic and manage to get different results on search engines, but they rank differently? Well, Search Engine Ranking Algorithm is the secret and without Google’s search engine ranking algorithms, there is no SEO, which means no SEO agencies and defiantly no SEO experts.
These algorithms are the math Google uses to categorize web pages in their search results. Information is power, and it’s definite that by searching on a subject, each of us wants the best results, right?
Google will analyze various core characteristics of a webpage to determine an overall rank which will be matched up against other relevant websites before giving an overall rank.
Let’s take a look at just a few of these characteristics Google takes into account with a website. (*note these are only a few, Google factors in over 200 website characteristics. )
The core characteristics are:
- Internal links
- External links
Each of these areas is divided further using different formulas and, in fact, different sub-algorithms.
With lots of information regarding one theme, the algorithm system by Google searches through websites. Within the shortest possible time, Google provides you the most important results.
When we’re thinking of “Google’s algorithm” we’re actually referring to is a massive collection of algorithms and formulas, each set to fulfill one specific function and gathered together by a “mother”, algorithm to place the results.
For example, we have Algorithms like:
- Panda to assist Google in judging, filtering, penalizing and rewarding content.
- Penguin algorithm to judge links and address spam.
- Hummingbird to better understand the meaning behind the search input keywords.
- Pigeon was created to provide a more useful and accurate set of local search results.
- Mobile Friendly was created to increase mobile-friendly ranking signals.
- Task-specific algorithms.
- Organizing algorithms.
- Algorithms responsible for collecting all web data and outputting into search results.
You want the answer, not billions of web pages, so Google ranking systems sort through the hundreds of billions of web pages to give you useful and relevant results.
How Google uses Search algorithms to return useful information from the web
These ranks consist of Cluster of algorithms which evaluates what you search and the results that match your search. You’re still wondering what the magic behind Search Engine Ranking Algorithm is?
The important tactics that Google uses to achieve ranking algorithm results include analysing of words, matching your search input, background analysis and providing excellent feedback.
1) Analysing your words
Just like in business, you want to give your customers the best service. Google too wants to carefully analyse the words you search. Why? This is significant for the purpose of receiving excellent results. Hereby, keywords play an important role.
Analysis by Search Engine Ranking Algorithm is to understand the meaning of your keywords. If you type a long sentence, the search algorithm will connect the keywords in the sentence before giving you results.
Do you know that even spellings highly determine your search results? A search algorithm is sensitive. Wrong spelling might give you the wrong results. Even if your topic is broad, you need not to worry. Search Engine Ranking Algorithm does the math for you by carefully categorizing your words.
2) Matching Your Search Input
After analysing your words, what’s next? You’ll find that there are lots of relevant results regarding your search subject. Algorithms become relevant by commanding the best pages to rank on first search pages. Aspects that are considered here include:
- Excellence in showcasing user-friendly content
How many times various people visit the same website on the same matter is a great guideline for Search Engine Ranking Algorithm. Before finalizing a match, the search engines will lastly check to see if the page is written in the same language as your question in order to prioritize pages in your preferred language.
3) Ranking Relevant Pages
For a typical search query, there are thousands, even millions, of web pages with potentially relevant information. To help Google rank the best pages first, they write algorithms to evaluate how useful these web pages are.
These algorithms analyse hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, Google looks for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.
4) Background Analysis
Do you still wonder how you search on the same topic after some time, only to discover different results from before, on the ranking pages? Well, Google is as smart as a genius.
It explores further to locate where you are, your previous searches, timing, and phone or computer settings.
It then connects the answers to its analysis to give results that they deem important to you at a specific time. Why does Google need the settings of your phone? The powerful search engine wants to assist you best. For instance, by using the language you understand best, according to what you set. Amazing, right?
5) Providing Excellent Feedback
After thorough investigation and analysis, Google then connects the dots before getting back to you. How? It tries to connect the relevant pieces to meaningful information.
The question Google asks itself through Search Engine Ranking Algorithm, is, are there many relevant search results on the subject that you questioned? Which ones matter most in terms of presentation and value addition? It then provides your best search results.
The origin of the Search Engine Ranking Algorithm is the discovery that people always want quick results and speedy information satisfaction in the easiest format. Every day, technologists and software engineers work on improving Search Engine Ranking Algorithm to satisfy you with the best search results.
Whichever search engine you’re using such as Google, Bing, or Yahoo without algorithms, you would get an unorganized search results page taking 50/50 guesses in what they believe is relevant information. Back in 1998, you could get away with a coin flip but today there are millions of web pages just for one search query.
Taking a 50/50 guess would lead to disastrous results, not just from a user experience perspective but also from a business perspective. With mobile as the leading device and people expecting instant results nowadays, it’s imperative that search engines deliver the right information, instantly.
We can’t thank Google enough for making finding information, products, services, and businesses a fast and enjoyable experience. Oh… and providing opportunities for our Perth Agency to deliver SEO and Adwords services to local businesses.