From 2010 Google indicated that site speed will be one of the signals used by its algorithm (the Google Bot) to rank pages. Website speed refers to the time a visitor has to wait until the web page has completely loaded. As a matter of fact, Google compares your site speed to that of your competitors and attributes a bonus point based on whether you are the fastest.
There are limitations to that function as the marks are not given unilaterally: the country, device or network are taken into consideration.
In addition, a website with a slow loading time means that the Google Bot will crawl fewer pages using the allocated crawl budget, and this ultimately negatively impacts your indexation.
How Fast Should A Website Load
While most of the search community preaches a website should load in under two seconds, the answer isn’t really as cut-and-dry as that.
Saying “my website loads in X.X seconds,” is distorted from reality. Why?
Website speed is a fluid concept, for two reasons:
- Web pages don’t load all at once—they load piece-by-piece
- Website speed varies from user to user, depending on each user’s browser, device, and internet speed
The internet is only going to get bigger and this means more and more websites will be hosted on servers like Godaddy, and more and more resources will be exhausted. The truth is, you can only do so much optimization. Not everyone can afford dedicated servers with sufficient resources and run CDN for all their content. What many seem to forget that is the majority of websites on the internet are hosted on shared servers.
If you can get your website average load time between 2-4 seconds then you’re safe.
Website Speed Optimisation Tips
Images which are too heavy can slow down even the best websites. Ensuring that the images utilized on the website are no larger than they need to be will greatly help with the site speed. With regards to format, PNGs are generally better for graphics with less than 16 colors while JPEGs are known to be better for photographs.
While website speed is a paramount factor for search engine listings on Google, it does also impact your user experience. Positive user experience will have a higher chance of attaining warm leads.
If you run an e-commerce store, having fast pages will help your visitors quickly understand what you have to offer, enjoy a smooth browsing experience and complete your order forms swiftly.
This results in an increased return on investment and a more profitable business.
From the above mentioned we come to the realization that Search Engine Optimisation (SEO) isn’t merely about keywords and backlinks to higher authority sites alone.
Many factors come together to encompass a well-rounded search engine optimized website.