What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is the process of positioning the visibility of a website higher in the search engine’s organic search results. In general, the higher ranked you are on the search results page the more visitors it will receive from the search engine’s users and more traffic means more sales.

Read our article what is search engine optimisation? to learn more about SEO.

Why My Business Needs SEO?

Marketing through search is swiftly entrenching itself as the go-to medium for online success. Therefore, it behooves every business or company, to forge a dominant online presence as well as feature prominently in SERP by deploying excellent SEO strategies. This article comprehensively explores the immense power of the Search Engine Optimization tool and the importance of ranking better on the Search Engine Results Page.

Read our article about why SEO is important for businesses.

Do I Need To Sign an SEO Contract?

We don’t believe in SEO contracts. The reality is you can’t guarantee page one rankings and it doesn’t make sense to place the client on a long-term contract when you haven’t generated them any results. Our client pays on a month by month basis and can cancel anytime.

What is On-Page SEO?

On-page SEO is the optimisation activity on your actual website. On-page SEO includes strategies for keyword-rich URLs, keywords in page titles, keyword-rich headings, keyword content optimisation, image Alt tag attributes etc.

Learn more about on-page SEO

What is Off-Page SEO?

Off-page SEO are strategies that will improve your rankings in search engine results pages (SERPS) and happen outside of your site. This involves finding & building high quality, relevant links (back-links) from other websites, shares on social media and citations across the internet.

Learn more about Off-Page SEO

How Do I Start SEO for My Website?

If you have an existing website, the first thing that needs to be done is an SEO audit. This will establish how good, or bad, your current SEO is. Unless you have SEO knowledge of how the search engines rank websites it is best to employ the services of an SEO Perth expert who will have the tools and expertise to conduct a comprehensive SEO audit for you.

Do I Need SEO Tools?

SEO tools help you understand your website better, enabling you to fix on-page SEO problems, get more information about your competitors, receive in-depth link analysis and assist your websites search engine keyword rankings.

Discover top 30 SEO Tools to help with SEO

How Long Before I See Results With SEO?

Depending on the competitiveness of the keywords you can see results as early as 14 days or as long as 6-12 months. High volume keywords are normally the keywords every business wants to rank for, thus making it more and more difficult to get to the top. The more competitive the keyword the longer it will take and that’s the honest truth.

Learn how to use keywords effectively

Difference Between Black Hat SEO & White Hat SEO?

Black Hat SEO

Black hat SEO is where you use aggressive SEO methods which don’t follow search engine guidelines to manipulate your search rankings to get to the top of search results. These tactics result in short-term gain as your website will be penalized and removed from the search engines altogether.

White Hat SEO

White hat SEO is where you utilize optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine guidelines. White hat strategies provide long-term results and keep you in the good books with search engines like Google, Yahoo, and Bing.