What Is Off-Page SEO?
Off-page SEO has to do with search engine marketing methods beyond your website content to help rank your site higher in the search results. Though many people associate off-page SEO with link building, it goes beyond that.
A successful off-page SEO strategy will increase a website ranking overall ranking enabling it to generate more organic traffic.
Unlike On-page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website to help boost your overall search rankings.
Off-site SEO tells Google what others think of your website. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that your website provides valuable content.
Though many people associate off-page SEO with link building, it’s actually more advanced than that. There are various techniques and strategies one can do other than a standard link back to their website to increase a site search ranking.
Off-page SEO Techniques Include:
- Social Media Marketing
- Social Bookmarking
- Article Sharing
- Directory Submission
- Youtube Videos
- Guest Blogging
- Blog Commenting
- Competitor’s Backlink Espionage
- Web 2.0 (Person Branding Network)
- Broken Link Building
- Business Reviews
- Create Evergreen Content
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. A successful off-page SEO strategy will generate your website more organic traffic as long as you follow Google’s White SEO guidelines.
Local SEO is also off-page SEO
Local SEO is essential if you’re business is locally oriented. For local businesses, one part of the off-page SEO strategy is a Google my business page, Google website, and local business citations as well as building online reviews across Google, Yelp, and Facebook.
These strategies build your business’s online reputation and happy customers who leave reviews, Google and potential customers read these to determine how well your business is doing but more importantly, the experience the customers are having with your company, product or service.
Off-page SEO is an important part of your overall SEO strategy
Off-page SEO supplements on-page SEO as they both work hand in hand. You need to focus on your link building, branding and appearance efforts to make the most of your SEO.
You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, you won’t do well. So make sure you focus your attention on quality and providing a great user experience.